SUMMER SALE
I’m always one for a distraction and homonyms are a good start when it comes to veering off the point. Writing about how we are going to offer a 10% summer discount off our made to measure services, 20% off our cloth and 30% of our ready to wear creations starting on the 1st August is very exciting but that’s about it in a sentence. More elucidating is an article I have just been reading about the wool sails of Viking boats.
Without wool we would have had no Viking invaders towards the end of the first millennium AD. Having known that the Pheoenicians made their sails of woven flax or papyrus over five thousand years ago I assumed that this material would be in common use world wide, but not so. In fact the Vikings had to step up their wool cottage industry hugely to prepare for their raids.
European short-tailed sheep were sheared and had their fleeces spun into two types of yarn. The hardy sheep have longer tough wool on the outside and shorter softer strands close to the body. The outer wool was spun into strong fibres of use in the vertical warp on their weighted looms and the softer wool was used in the horizontal weft, packing all the holes in the sail cloth. A slight felting of the sail cloth and immersion in fir tar, fish oils and tallow was all that was required to make strong wind proof sails ready for a jolly raiding party on us poor Angles.
As we know the Vikings came to raid all our riches of which there were plenty, fabulous silver and gold items were looted and exquisite textiles were had at a steal. Which brings us full circle back to our sale. Our fine Merino wool summer cloths are going for a song with a fifth of the normal price as are our British wool tweeds. Ready to wear jackets and suits can be had for a snip at almost a third off.
We will also be having a sample sale with 50% off all suits in the shop so now is the time to treat yourself to a tailored jacket or get yourself a made to measure suit which will be ready as soon as summer fades. So sally forth to Dashing at 47 Dorset Street, Marylebone and grab a bargain but perhaps leave the seax at home.





































