The hypebeast and sneakerhead culture is booming and Dashing is on the case. Combining luxury with streetwear aesthetics, Dashing teamed up with the iconic Nike Lab in Shoreditch for custom sneaker orders in our cloth.
Since our collaboration with Converse seven years ago we are honoured to be an official supplier to Nike. Dashing created a bespoke pair using one of our latest designs – Sweet, which was inspired by the rocking 70’s.
Dashing’s Founder, Guy chose to freshly kit out his feet with a pair of classic Nike Air Force 1 High Tops. This silhouette is an iconic Nike staple, an original design with its roots in basketball. As you would expect from the luxury price you can fully customise the shoe from scratch and Guy took great pleasure in exercising his creativity with every possible element.
Dashing draped the tip, strap and backtab of the shoe using Nike’s key ‘Playmaker leather’ in Night Maroon. The eyestay, backstay and double Swoosh are all in the ‘Dory Metallic’ design embodying the timeless ‘University Red’ tone. With a flash light, the Nike Swoosh on the sneaker reflects, so it fits in perfectly with Dashing’s aesthetic.
Avid sneaker collectors around the world are now building their own bespoke shoes using cloth from Dashing’s rarefied collections. Dashing offers such a diverse variety of colour and patterns that the sneakerhead generation is spoilt for choice. By using Dashing’s seasonal cloth collections the bespoke shoes are given an extra element of desirability and originality leading to envious glances from like-minded hype beasts.
As a sector that is driven by millennial shoppers, the sneaker scene is now beginning to infiltrate the mass market with many luxury and premium fashion brands offering an element of customisation within their ranges. Kal, a confirmed sneakerhead has taken huge pleasure in customising his Nike ‘crepes’ in Dashing’s Threadbare cloth.
Drop by our store in Dorset Street, Marylebone to view the Sweet Nike Collaboration and our full range of fabrics which Nike can use. Then arrange to stop by Nike Lab in Shoreditch at 477-478 Bateman’s Row, London EC2A 3HH to book your one to one appointment. The lovely Sam and Jess will guide you through the bespoke customisation process helping you build totally unique ‘crepes’ from nose to lace.
All the very best,
The Dashing Team