It’s going to be a glorious summer for weddings so the forecasters say, so now is the time to make sure you are prepared.

You’d be surprised at the number of men who walk into our shop saying they are getting married next week and need something special to wear. Due to the culture of immediate deliveries and ready to wear some people forget that tailoring at its best takes time. Our made to measure takes 6 weeks so it’s best to think two months ahead at least, although we do offer an emergency 2 week express service at a premium for those reading this with a sudden sense of alarm.

Whilst the bride is the traditional focus of a wedding appearing just in time to sashay down the aisle, on many occasions the groom takes centre stage. Designer Henry Holland is a great fan of Dashing and we collaborated in the early days, weaving a flamboyant check for his catwalk collection modelled by Agyness Deyn. It was an honour that his husband, designer David Hodgson, sported Dashing for the wedding and as you can see they both look like the cat that’s got the cream.

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(Photograph by Joanna Nicole)

As a man, one of the joys of dressing for a wedding be it groom, guest or the honourable position of father of the bride is that convention is now not so important. The days of donning a classic morning coat before a jaunt to the church and a wedding breakfast have been surpassed by all sorts of personal fantasies, and so it should be. Individuality is to be encouraged in these homogeneous times; without flights of fancy we would still be grounded in bear skins. For his idyllic country wedding Philip choose our Whitbread Roxy cloth and accessorised it beautifully with an orange flower to match his bride’s head dress, photographed by the wonderful, Joanna Nicole. Defying convention with a relaxed open necked shirt Philip looks at ease and joyful, starting married life as he means to carry on.

With over a hundred cloth designs to choose from there should be somethingDashing for everyone. We use light weight Merino wool for the summer and heavier British wools in our winter fabrics. Using our  made to measure service could not be easier, after selecting cloth, linings and buttons we guide you through all the possible styling options and then 5-6 weeks later your tailored suit is ready. Minor alterations such as turning up trousers and nipping in the waist take no more than a couple of days after the final fitting. Then as Stanley Holloway sings; Spruced up and looking’ in me prime, girls come and kiss me, show how you’ll miss me. But get me to the Church on time!

(Photograph by Joanna Nicole)