WHY DO YOU WEAR DASHING?

“For me Dashing signifies authenticity, playfulness and character. I first came across Dashing on instagram a few years ago, I was amazed how daring and flamboyant the fabrics were. As someone who loves maximalism within classic menswear, Dashing automatically resonated with me. I’m currently studying bespoke tailoring at London College of Fashion. I was working on Savile Row over the summer, this was when Guy and I first met. It was an extremely pleasant encounter which turned into a street casting, I had the privilege of modelling for Dashing’s most recent campaign and recently had a resplendent Black and White Basket Weave jacket tailored for me.”

HOW DO YOU DEFINE YOURSELF THROUGH YOUR CLOTHING?

“I began dressing myself from the age 10, as you can imagine I have been through a tremendous amount of clothing phases; which has resulted in an incredibly eclectic wardrobe. I love the idea of not being tied to one specific style, way of living or thinking. Clothing is the easiest way to change or enhance one’s identity and gives away a plethora of clues about your personality, likes and interests. My everyday looks can rage from a 70’s disco/ glam rock aesthetic to a 40’s Ivy League prep, I believe the most important thing about clothing is to have fun with it! “

WHAT DOES STYLE MEAN TO YOU?

“Style is a form of self expression, it can transform someones mood within an instant. It can be incredibly liberating, especially when you find the courage to wear something you previously never thought you could. Coming from a Caribbean background, clothing and presentation is such an intrinsic part of my culture. Jamaican style has had a massive influence on the world. Being surrounded by well dressed and charismatic people from a young age lead me to see one’s style and personality work in tandem. I often notice that my style determines my mood and other times my mood determines my style.”

To see more of Samuel-James’ style and tailoring check out his Instagram page. Shot on location at Retrouvius.