I think I end up writing the same thing every January when it comes to sale time. Normally along the lines of how niche luxury brands are incredibly good value when you consider how small the mark ups are compared to the high street. So I’m not going to mention this and instead remind you why you should lead a fulfilled elegant life surrounded by only the best. Quality over quantity has never been so important.

At the moment we have a totally skewed view of clothing created by technology and greed which makes no sense at all. I constantly marvel how a commodity which gave such great wealth to Britain and enabled the building of some of the worlds finest cathedrals can hardly be given away today. It just seems bonkers that we’ve allowed wonderful wool to be replaced with billions of tons of polluting plastic and constantly buying more of it without really thinking. It simply has to stop. You can start by buying fabulous wool clothes and accessories from Dashing Tweeds.

In case you need an extra incentive we are giving you a rare reduction.

As of today the price of our made to measure suits will be reduced by 10% until the end of January. We are then going to have to raise our prices shortly after to pay the hardworking British farmers, weavers and tailors so do take advantage and come to shop at Dashing.

We are also reducing the price of our cloth, caps, scarves and ready to wear by 20% to allow you to add more colour to your wardrobe, as well as a special sample sale in store all until the end of January.

We reopen at 10am 2nd January, with our usual opening times. We hope to see you in store soon.

Wishing you all a very Happy New Year from us all at Dashing!