In celebration, on the 16th May from 6pm – 8pm we are hosting a launch event for Marcus Agerman Ross and his new print edition of Jocks of Nerds.

He will talk about all aspects of the magazine as well as spinning the decks. So do drop by for a drink and chat, you never know what new friends you’ll meet.

RSVP by clicking the link here.

One often hears about Golden Eras, times that you have just missed which are eulogised about for years to come. As far as menswear is concerned the Golden Age of the fashion magazine has to be the last two decades of the 20th Century. Pioneering new titles such as The Face, i-D and Arena all started up in the 1980’s and literally turned everything upside down. Inspiration came from the streets, real people from all backgrounds were cast as models and the images that were created deified convention and filtered up to influence the fashion industry in a whole new way.

Marcus was lucky enough to be working at the coal face of this mine of creativity albeit during the sunset period before the dawn of digital. By 2003 he was theFashion Editor of i-D magazine with a fist full of contacts that such a position bestows. Vice magazine lured Marcus away and offered him a role that was more concerned with business development and an understanding of the nuts and bolts ofmagazine production. However, the behemoth that is the internet was starting to flex its muscles, extending its limbs into all of our lives. Those publishers with foresight saw the impending peril and cleverly prepared to jump ship or at least straddle theold and new vehicles of content delivery.

Marcus was one of the wise and in 2009 started his own magazine online. At thetime the idea of creating something as beautiful as an art directed magazine for consumption on line was anathema. For a start only four fonts were available to use and Moses was still the only bearer of a tablet. Starting as so many pioneers before him, Marcus took to his kitchen table armed with only immense enthusiasm and a desire to do for his generation what the likes of The Buffalo Boys had done for theirs.

Jocks and Nerds was the working title Marcus gave to his magazine subtitled ‘Style, History, Culture’. The idea was to create a dialectic discourse exploring the almost Apollonian and Dionysian dichotomies within us all and implicit in the title. As well as creating content himself Marcus commissioned writers and photographers to shine a light on subcultures exploring their roots and desires as well as explaining theintricacies of their dress codes. As with all good London scenes fans would meet in Shoreditch pubs and clubs in the days when the area could still be described as edgy and Marcus would impress with his skills behind the decks. These night were always amusing as cliques would mingle, some on Vespas others on fixie bikes, some in leathers and others in tweeds.

The success of the digital magazine, in terms of subscribers and readers led Marcus to travel full cycle and defy current trends by publish a print edition. It was at this time that I would often bump in to Marcus around Soho with a fully loaded trolley of copies destined for ‘in the know’ outlets where eagerly awaiting fans would be hanging out.

Producing a monthly magazine independently is no easy task and a while back Marcus had to put the whole thing on hold, but as they say ‘You can’t keep a good man down’, Jocks and Nerds is returning. Join us on the 16th May from 6pm – 8pm to pick up the latest copy for the newly launched magazine and to hear from its curator Marcus Agerman Ross.

Please RSVP here.

All the very best,