DASHING EVENT: Talking Ties with Shaun Gordon on the 4th July
On 4th July Shaun Gordonwill guide you through all the ins and outs of ties. There will be a short talk, demonstrations of techniques and a chance to learn new knots that will not only impress your peers but lead you to a more fulfilled life. The event will also give you the chance to preview ties from Shaun’s latest collection, which is inspired by the sculptures in the Medieval and Renaissance hall at the V&A museum.
Shaun’s personal mantra is one that we would all do well to follow. The essence is that if you look good, you’ll feel good and so will others around you. Shaun acquired his sartorial skills from Alvin, his impeccably dressed Grandfather and I’ve never seen him look less than immaculate. His belief certainly holds true and I always find it a pleasure to see what he’s wearing.
Shaun’s elegance is very much based around his beautiful ties, he chooses colours and patterns which pleasingly offset his mixture of vintage and bespoke tailoring to create a lively freshness.
Ties have become a maligned item of clothing in our current dress down culture. Americans have been debasing sartorial standards in the City for years now, with the introduction of casual Fridays, giving ties the boot and replacing well hanging wool suits with wrinkly cotton chinos and indecision.
On the up side, it’s never been easier to look impressive and make an impact both at work or play. Traditional English tailoring is all about attention to detail, creating a gently sculpted chest and nicely shaped waist using an elegant worsted cloth, wearing a good fitted shirt and of course adding the perfect silk tie as the finishing touch. Savile Row has spent close to 200 years refining this look so it was no surprise that Shaun’s search for neck wear perfection led him to dissecting vintage pieces in order to learn how to make his own.
With a degree from London College of Fashion, industry experience working for Turnbull and Asseramongst other companies and an additional two years of personal tie making research, Shaun decided to set up his own company. His designs radiate a joyful elegance which would suit any gentleman.
The history and social implications of tie knots is a fascinating subject that one could talk about for hours. When was the four in hand first used? Is a double Windsor twice as good as a single? Is a small Kent knot hipper than a square knot and should I even attempt a Merovingian from The Matrix?
There will also be an exclusive 10% off all Shaun Gordon ties during the event, so get your ties ready and dress your neck for the evening!
The event is free, but please RSVP hereand stop by our shop at 47 Dorset Street, Marylebone on the 4th July. We look forward to seeing you then.
6.00pm – 6.45pm Arrival drinks
6.45pm – 7.15pm Talk and Demonstration
7.15pm – 7.30pm Q&A
7.30pm – 8pm Networking



















The Nike Bespoke Labs which are only in NY & London allow you to design your own Bespoke Air Force 1’s with the finest, premium materials. Kal has designed quite a few since the inception of the program. Due to his line of work, Kal travels frequently to Europe. He tries to stop in to the London lab whenever the opportunity is there. Typically Kal likes to theme his designs in London to reflect something English. That’s part of the reason he wanted Dashing’s tweed, as a result of it’s British heritage and tradition in the culture, which is evident in his Robinson Crusoe and Daniel Defoe customised sneakers using our cloth.










