Why create Dashing Tweeds?
Giving choice back to men
We started Dashing with the simple aim to give men a greater choice of fabrics. The variety of cloths woven in Britain has dwindled over the years, we want to bring colour and texture back and to update traditional British tailored sportswear. We want to bring tweed, the famous heritage sporting fabric into a modern urban environment.
What is Dashing Tweeds?
Dashing Tweeds creates new cloths and tailored menswear.
Tweed is the original sportswear fabric of Great Britain. It is made of woven wool and is traditionally the way men have worn colours, patterns and texture whilst enjoying themselves in pastimes and country pursuits. Dashing Tweeds is modernising the cloth by working with technical yarns in combination with wools. We are bringing tweed to town as more people now live in the city and by combining modern sportswear with the traditional we are creating a whole new concept in tailored wear for men.
How we create Dashing Tweeds
The design process starts from our East London studio. Our biannual collections originate as hand woven samples on our design loom and are manufactured by the finest mills around the United Kingdom. New Dashing designs are part of our continuing process of looking at the modern world and creating original and innovative fabrics. Using our cloth collections we design and develop a range of tailored menswear and offer a made to measure service.We modernise tweed by weaving technical yarns with Merino and British wools. Lumatwill is the name we have given our hi-vis tweeds which have retro reflective 3M yarns woven in, we also work with a variety of specialised yarns including Lurex, rubber, silk, linen and Japanese cotton.
We have worked on numerous joint projects and collaborations including Pharrell Williams’ brand Billionaires Boys Club, Fred Perry, Box Fresh, Hudson Shoes and most recently with Nike Labs in Shoreditch who are offering bespoke Air Force 1s in any of our cloths.
If you have an idea we are always happy to work on new collaborative ventures.
For more information get in contact with:
Guy Hills – Director – Guy@DashingTweeds.co.uk
Kirsty McDougall – Fabric Design Director – Kirsty@DashingTweeds.co.uk
Holly Pressdee – Business Director – Holly@DashingTweeds.co.uk.