A Conscious Christmas on Chiltern Street!

Christmas is a time of reflection and sometimes action. Scrooge just managed to save himself at the eleventh hour, making amends for his lack of concern and general stinginess, but can we? Planet earth has been plundered for generations, vast areas recklessly destroyed by greed, is it too late to save not just ourselves but the lives of others? These questions should be on everyones minds this season, hiding under the bedcovers is no longer an option. We are all witness now to the ghosts of habitats past.

The Portman Estate  are taking action by hosting a ‘Conscious Christmas’ event on the 29th November on Chiltern Street. This will celebrate sustainability and careful use of resources, especially as the conversation around waste amplifies during the time when we shop for Christmas gifts. Throughout the event, many shops along the street will be hosting interactive events to celebrate the concepts of sustainable manufacturing, use and reuse.

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During the evening of 29th November, Dashing will be hosting craft workshops in store giving live weaving demonstrations on a hand loom, showing visitors how important it is to use sustainable wools, as well as presenting our high quality tweeds and clothes that last for years and years.

Dashing will also be having a pop up stand on Chiltern Street, selling smaller products from our range such as hats, ties and jumpers; Christmas gifts which will be cherished for generations.

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Sustainability is at the core of Dashing, the company exclusively works with wool woven in the UK, and a large part of the production is with British wool, resulting in a very low carbon footprint in relation to transport and production costs.

Dashing is passionate about supporting the British textile industry which traditionally is one of the most sustainable of all British industries. Wool comes from the indigenous sheep population which feeds on renewable grass, the dyes used at Dashing are all regulated to meet environmental standards.

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At Dashing, environmental issues are highly important for the brand. The future plans of Dashing involve sourcing more sustainable British wools, and as the climate ameliorates, the fineness of indigenous yarns increases making them more comparable to imported Merino wools. The brand will continue to implement sustainable policies in production so that you can rest assured not to be haunted by guilt or even ghosts of unsustainable Christmas’ past.

Do stop by on the 29th November on Chiltern Street for some festive shopping and drinks celebrating a ‘Conscious Christmas’ before a peaceful holiday and hopefully not an unconscious new year.

All the very best,

The Dashing Team

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