Dashing’s New Home

We want to welcome our customers into a complete Dashing world. The concept of the brand is to enrich your life through creative textiles, giving you more colour and character. We chose to move into a larger, more relaxed environment in the convivial area of Marylebone.

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The sitting room of an art collector was the inspiration behind our shop fit, a place where sculpture, art and clothing sit comfortably side by side. To achieve our idiosyncratic look, we worked alongside close members of the family who share the vision of creativity and modern luxury. Alexander Hills is embarking on his new architectural practice, his design skills and attention to detail were exactly what we needed. Alex’s CNC’d cabinet of curiosities has our weave patterns etched through technology and he specified all of the mirrors and metal works meticulously.

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We worked alongside Retrouvius, set up by Guy’s other brother, Adam to cover vintage Danish sofa sets using our peak design. Especially woven for the new shop, the mustard peak complements the teal velvet curtains and British wool carpet.

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The shop is filled with artworks both old and new. The contemporary light feature in our new shop, a key focal point, is from gallerist Marion Friedmann and created by a young Mexican artist, Pedro Cerisola.

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We look forward to welcoming you soon to the shop where you can relax and learn more about our new collections and made to measure whilst having a drink. Visit us at 47 Dorset Street, Marylebone.

All the best,

The Dashing Team