Since our collaboration with Converse a few years back we have the honour of being one of the few British cloth brands to be officially endorsed by Nike and regular collaborate on bespoke creations. The Dashing team recently stopped by the Nike Lab in Shoreditch, East London to customise a pair of bespoke Nike Lab Air Force 1 sneakers from scratch. Using our latest AW18 cloth arrival, ‘Sweet‘ which features coloured reflective yarn woven using merino wool throughout the cloth. We decided to incorporate the newest design in the high top sneaker to give it a sophisticated yet casual look, making it wearable in any outfit.
We met with Nike Lab Design Consultants, Sam and Jess at the appointment to discuss and review the complete range of unique material options to help build the ideal Dashing high top sneakers, from the laces and tongue label to the stitching and hardware.
Through the personal design experience, Dashing were able to choose from a range of three iconic silhouettes, including the Air Max, Air Force 1 Low’s and Air Force 1 High’s.
Dashing chose to keep the brand identity at the core, using our logo colours of deep pink and tonal greys to balance the design, along with a rich red to structure the shoe and highlight our latest Autumn/Winter 2018 ‘Sweet’cloth design which will be launching in August. The complete design process takes between 6-8 weeks, but it is definitely worth the wait if you are looking for a pair of sneakers that cannot be found anywhere else in the world.
To customise your own pair of Nike Lab sneakers, drop by 477-478 Bateman’s Row Road, Shoreditch, London to book an appointment, and if you would like to customise your crepes using our cloth, email us at: firstname.lastname@example.org and we can arrange it for you.