Conductor of Light

Conductor of Light is a brand formed by Jørgen Håland and Håvard Legreid, creating limited edition accessories for luminous ladies & gentleman. Their first products were Reflective Tweed Buttons using Dashing’s cloth.

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It all started with Jørgen, who is otherwise known as the idea guy, after he had a trip to London and saw a cool cycling jacket with a distinctive reflective fabric. This stuck in his mind and back in Bergen, Norway, he started searching for this garment online and came across Dashing Tweeds. He had a beer with Håvard, who luckily has experience making fabric buttons. Håvard got really excited and the next day Jørgen bought some samples. From here, they both began to test the fabric.

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Both Jørgen and Håvard work within the graphic design field and started a brand identity process. They were entranced by the way the reflective thread bounces light back when woven with wool. Through some book digging, Jørgen came across a great quote from the Sherlock Holmes’  Hound of the Baskervilles. In a reply to Watson, Holmes declares:

It may be that you are not yourself luminous, but that you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it.

Sherlock is the archetypical tweed-dressed gentleman, and they think the quote fits their brand message and first product very nicely.

In their second year of production, Conductor of Light have introduced three new colours that they have called ‘Blueberry Blue’, ‘Striking Red’ and ‘Forest Green’. They currently already have the colours ‘Vibrant Yellow’, ‘Gentle Grey’ and ‘Perfect Plum’ which are in two different sizes.

The tweed fabric blends well with other fabrics, especially Dashings dark winter cloak, adding a simple & elegant accessory with a smart function to one’s outfit.

Keep up to date with Conductor of Light here!