12 Men Campaign – Joel Culpepper

Joel is definitely the man you want at your next house party, and I speak from experience. As the band struck chords in my garden Joel strolled up unknown from the ‘bring a friend’ posse and floored the revellers. His opening notes of Purple Rain ricocheted off the rockeries of Primrose Hill causing a lightning frisson that a host can only dream of. Needless to say I basked in the ‘wondrous verging on epic’ thank you letters which followed.

Joel is a man with music in his soul and rhythm in his feet. He learnt his stage craft whilst touring Australia with Paloma Faith and has performed in venues from London’s Jazz Cafe to Sydney’s Opera House. A South East London boy Joel grew up in Peckham dancing around the house as Stevie, Donny and Luther crooned from the parental decks. Always keen to be a creative Joel started with a passion for art and dance, but then when trying to emulate the singing of D’Angelo and Prince, Joel was hooked. He started writing songs and by the age of 16 he was recording his work in a professional way.

Joel is a generous character and has shared his musical talents with friends such as Groove Armada and Zed Bias as well as working with the Grammy winning producer Jimmy Hogarth. Every train journey is a source of inspiration, Joel muses about what lives lie behind passengers faces and like new culinary dishes, emotions whether visible or hidden can provide ingredients and a rich sauce for songwriting. Although Joel admits that nothing beats a personal taste of life when it comes to cooking up a spicy song.

When it come to style and dressing Joel really appreciates the old school, he loves English vintage as the fabrics are of such great quality but then he likes to mix it up with current street wear styles cutting a fine figure with his gym toned physique. The entwinement of music and style is of great interest, the way the Beatles look effortless in their tailored suits and how Paul Weller encapsulates mod culture fascinates.

For Joel, his new Dashing jacket in our electric blue peak cloth cut in a two button single breasted jacket with peak lapels hits the spot, he loves the balance of classic tailoring with the unique fabric, it makes him feel both bold and daring when decked out.

Lucky enough to have heard Prince perform two back to back gigs at Ronnie Scott’s, Joel is in awe of artists who can move from stadiums to intimate gigs and is constantly learning by going out to hear all the great new bands that are on the scene at the moment, particularly Sampha, Kwabs, Loyle Carner and Nao, to name a few, and as well as producing some new solo work which is out now, click here to watch the video.

Joel is also keen to collaborate with other artists and is incredibly excited to be supporting Beverley Knight at the London Palladium on 13th October, a dream venue as hero Marvin Gaye wowed the crowds there a while back. I’m sure we’ll be hearing a lot more of this South East London Lad.