London Fashion Week

From Friday 15th September through till Tuesday 19th September it’s London Fashion Week. Whilst exclusively men’s events are held on different dates, there is still much to interest male customers as the translation of zeitgeist into garments for women’s wear often filters through to masculine forms. In addition there is also a growing trend of ‘non-binary’ epicene brands creating something for any body.

Now that the web has enabled designers to sell directly to consumers, fashion shows are as much about direct marketing as meeting international fashion buyers, below there are links to collections we are excited about seeing this season.

In terms of sheer creative output and exuberance it’s hard to beat Pam Hogg, and her show at 12pm on Friday will delight. She represents British creativity at it’s most exuberant using fantastical colour combinations and textures that have enthralled artists and performers since the 1980’s.

JW Anderson is highly acclaimed as both a commercial and creative designer. He is showing at 11am on Saturday and his often androgynous look ‘offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.’ We love his knits from last season with crocheted arms that can be bought on his site.

Eudon Choi is a talented Korean designer showing at 3pm on Friday. Trained in Seoul and London in both men’s and womenswear his exacting sharp cuts are most interesting. We found his last seasons collection full of good ideas for taking tailoring in fresh directions.

Since his first shows in 2008, Gareth Pugh has received global recognition for his approach to redefining modern luxury. With laser sharp focus and cut, his shows are an inspiration for turning concepts into wearable works of art with the aid of technical innovations in construction. He is showing at 4pm on Saturday.

At 5.30pm on Sunday Holly Fulton is presenting her latest collection. We are great fans of her work and in the past Kirsty has worked closely with Holly to design and weave incredibly inventive textiles for her collections.

The British Fashion Council is now making it even easier for the public to meet and buy from new designers. During Fashion Week they are launching Designer Showrooms at 180 Strand London WC2R 1EA and as well as seeing the trends it’s a great opportunity to do some present shopping.

The showrooms are open from Friday 15th through to Tuesday 19th.