News & Events

Dashing Tweeds

  • Sheep on the Row

    22nd September, 2015


    Drop by Savile Row on Monday 5th October. No, you will not still be hallucinating from the weekend, sheep really will be grazing in Mayfair. Savile Row will be transformed into a green pasture, covered in turf and closed to traffic while Bowmont Merino and Exmoor sheep graze along the street.


    The event is the start of Wool Week 2015 organised by The Campaign for Wool. We are very excited to be a part of the event. Models will showcase over 25 bespoke menswear outfits and demonstrate the versatility that can be found in wool. We are partnering with Davies & Sons and together are creating an urban sportswear suit in our unique Lumatwill cloth.


    Barns will be at either end of the Row focusing on the landscapes of the main wool growing countries, Australia, New Zealand, South Africa and the UK. Murdock London, the men’s groomers will support the Campaign with a ‘Shearing Shed’ offering a menu of sheep-inspired grooming treatments. GQ Magazine will partner with the Campaign to capture visitors to the Row in a ‘wool street style’ reportage of the best dressed men in London.


    The event runs from 10am to 6pm. Come early before the Row is rammed.


    In addition Thursday 8th October is “Wool Night Out” with evening shopping around the Savile Row area. We are part of the evening event where we will be open until 9pm, so do drop by our shop at 26 Sackville Street W1S 3HE for a few drinks and ‘baaah snacks’.

  • Fashion Beans

    10th August, 2015


    We really love following the Fashion Beans site, and would like to thank them for featuring our latest collaboration with Fred Perry.


    All the pieces are now available from our online store, as well as in store at 26 Sackville Street, London, W1S 3HE.

  • Fred Perry Collaboration

    5th August, 2015



    Collaboration is a key ethos for us and it seemed like a natural progression to work with British brand Fred Perry, synonymous with the iconic sportsman and his cotton pique tennis innovative tennis shirts.



    Fred Perry has its heart in British sportswear and street wear yet from the beginning was focused on developing technical improvements to his shirts using lightweight honeycomb structured fabrics and was instrumental in developing the performance enhancing sweatlette. Our aim has been to make traditional British country sportswear urban and modern using fabric development and technological yarns. Both companies share a sense of sporting tradition, yet are sold in the arena of forward looking fashion.



    We developed a unique reflective tweed cloth for Fred Perry designed in our East London studio and woven on the Scottish borders. Using British wool, which is currently undergoing a renaissance, having been eclipsed for years by imports.



    For this unique fabric development both brands were interested in a British story. The hard wearing wool is woven in Langholm and reflective yarn from 3M is interwoven every 10mm to create the special Lumatwill fabric. To add to the technical specifications a Teflon treatment is applied during the finishing process which imparts an extra degree of waterproofing as well as protection from grease and hard-wear.

  • Summer Sale

    31st July, 2015


    From the 1st - 31st August there will be 40% off our summer collection. This will be available online as well as at our flagship store at 26 Sackville Street, London, W1S 3HE.

  • Jock and Nerds

    30th July, 2015


    We love Jocks and Nerds, thank you for featuring us as your product of the day on the 30th July.

  • Twelve Men - Guy Chambers

    15th July, 2015


    Guy Chambers, songwriter, musician and record producer is an all round creative.  He excels in writing tunes that are hummed the world over. His musical talent is featured on over 52 global platinum albums, with 18 number ones in Britain alone. Guy’s life is immersed in music and from a very young age he was entertaining audiences with his piano playing whilst his father was the principal flautist in the Royal Liverpool Philharmonic. Worldwide recognition came when he started working with Robbie Williams, with Angels selling well over a million copies.

    Guy has always had a love of dressing well, he fondly remembers his blue corduroy suit with epaulettes that he’d saunter around in at the age of 8. A Beatles fan, he admires the way Paul McCartney consistently dresses well and takes sartorial influence from a cocktail of  the fab four with dashes of French cool in the form of Jacques Dutronc and Serge Gainsbourg. Indeed his Savile Row tailored black tie is closely modelled on a classic worn by the iconic chanteur.

    In keeping with Guy’s unpretentiousness he dresses to appear approachable, open minded and positive, a far cry from many in the pop world. Now over 50 he feels it a duty to look smart with a relaxed elegance, the idea of strutting around in trainers, bumsters and trackies like a midlife crisis sufferer appalls him. Guy’s personal style takes in a love of colour and texture with easy to wear tailoring, Missoni is a favourite, which was evident from a recent shoppping spree he had in Rome when I dropped by to photograph him in his house.

    Guy’s jacket in our Tresco cloth (as featured) is now a much loved part of his wardrobe; “at first sight it looks like one thing but then you notice the weave with shimmering yarns and it’s another.” And indeed Guy recounts that it was greatly admired at a recent lunch by singer Rufus Wainwright.

  • Twelve Men - Rory McKellar

    5th June, 2015


    Fifth in the series of our Twelve Men story, introducing Rory McKellar.


    Rory McKellar self proclaimed Mayfair misfit and man about town knows how to enjoy himself. I caught up with him the other day at a house party thrown by show girls, where we were animatedly discussing the plot for his latest feature film; a coming of age story set against a backdrop of fighting Tamil Tigers in Sri Lanka.

    Since graduating from film school 18 years ago Rory has been in demand as a film maker. Working on projects as diverse as pop videos for Russian girl punk band Manflu, advertising shorts for Range Rover and documentaries on starting your own country, he is always busy.

    Rory spent his youth in the country where he was naturally drawn to tweeds due to their heritage and array of colours. However, as the years pass he finds his wardrobe veering towards the monochrome mainly due to the practicalities of avoiding blemishes whilst finding interesting camera angles. A fan of Swedish clothing brand ACNE and the Other store in Soho he has now discovered Dashing Tweeds and delights in the reflective Lumatwills. His jacket of choice today is our jockey jacket tailored in a cotton jacquard which is woven in Suffolk and fully lined in silk, worn here with his favorite vintage Cutler and Gross sunglasses. The reflective panels on the jacket come in handy whilst peddling his way back to Mayfair in the early hours.

  • Textile Forum

    20th May, 2015


    We are pleased to announce we will be showcasing our latest collections at this years Textile Forum.


    Textile Forum was founded in 2002, and it now attracts designers and fabric buyers from major retail groups and brands, established fashion businesses and start-ups, as well as the next generation of designers from the top fashion and textile colleges.


    Exhibitors supply fabrics, with a small quantity option, to provide inspiration for menswear, womenswear and childrenswear collections, including daywear, eveningwear, bridalwear, lingerie and accessories.


    We will be showcasing our latest range of British wools, Merinos, Linens and Cotton blended designs.


    For more information, please get in touch.


    Registration is free, follow this link to sign up.

  • Twelve Men - David Evans

    4th May, 2015


    Surprisingly it was a change of career and a desire to write that provided the catalyst for David’s personal style odyssey. His chronicle, aptly named Grey Fox Blog, is an ongoing account of David’s adventures from self-confessed ‘geography teacher’ style towards a beacon of the well dressed modern English gentleman.

    Journeying from a successful lawyer to a teacher provided personal satisfaction but, downshifting towards early retirement, David decided to veer towards life as a writer. He stumbled rather accidentally on menswear as a topic, but his voyage has led to a discovery of British brands, a great appreciation of craftsmanship and contemporary takes on traditional style. New opportunities have presented themselves, such as being commissioned to write for The Rake magazine and other style journals.

    An initial frustration on his style safari was the lack of obvious icons for the fashionably dressed older man to emulate. It appeared to David that men over 40 were excluded from the advertising campaigns of modern brands. Voicing his vexations with the menswear industry has caused him some wicked delight and had him declared persona non grata at one event at London Collections:Men after he complained about the extreme youth of the models. However, David is happily hoist on his own petard and, after some initial reluctance on his part, has been surprised and flattered by an apparently increasing demand as a model.

    The soft drape of our Samson summer cloth drew David in and he decided on a relaxed 2-button double breasted jacket. The cloth inspired by geological strata is woven with a Tussar silk over check and the surprise flecks of bright blue delight upon closer inspection.  By nature a more conservative dresser, David has taken recent pleasure in the extra attention his Dashing Tweeds jacket is drawing. “Women (including Mrs Grey Fox) keep telling me they like a well dressed man … and what more can you want? If there was a greater appreciation of the simple power of dressing well, the streets would be full of stylish men.”

    This jacket and others in our new summer collection will be in our shop at 26 Sackville Street London W1S 3HE over the next few days and online shortly after. Do call the shop for queries 020 7439 8633.


  • UKFT Awards

    16th April, 2015


    The UK Fashion and Textile association is the most inclusive British network for fashion and textile companies, bringing together designers, manufacturers, agents and retailers to promote their businesses and our industry throughout the UK and internationally.   UKFT supports over 2,500 companies throughout the UK which cover menswear, womenswear, childrenswear, lingerie beachwear, accessories, footwear and textiles. Many of UKFT’s members are major international brands but a large part of their work is with smaller companies, helping to build the industry of tomorrow.


    The NatWest UK Fashion & Textile Awards celebrate the best and brightest of British fashion and textiles.   We have been shortlisted as Textile Brand of the year, along with Joshua Ellis who we haved worked very closely with, and Inlay and Nash, who are a textile print company based in Deptford. It is brilliant to be recognised for the textiles we have been developing and wonderful to sit alongside the other nominees.

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